AI RECEPTIONIST
FOR GCs.
The homeowner who wants to "just get a price" on a kitchen reno. The framing sub who needs to confirm tomorrow's 6 am start. The lumber yard that's 20 minutes late and calling to reschedule. CrewCall HQ screens qualified leads from tire-kickers, routes subs and suppliers to the right PM, and handles active-project calls — so you stop living in your voicemail.
The GC's Problem
THE PHONE RULES YOUR DAY.
80% OF LEAD CALLS ARE TIRE-KICKERS
People call asking for ballpark pricing on projects they'll never commit to. Every one eats 15 minutes of your day, and you still have to field the real leads hiding in the noise. Qualification has to happen before the call hits your desk.
15 min
Wasted on each unqualified lead
SUBS AND SUPPLIERS DON'T WAIT
The framing crew needs confirmation by 4 pm or they're not showing up tomorrow. The lumber yard wants to know if you can take delivery at 7 am. Miss the call and the job slips a day — and a day on a GC's schedule cascades into weeks.
1 day
Slipped = weeks of downstream delays
HIGH-TICKET LEADS CAN'T REACH YOU
The homeowner who actually wants a $250K renovation calls once, hits voicemail, and never calls back. They go with the GC who picked up. Your best lead of the quarter just became someone else's revenue.
$250K+
Per serious project lead — don't miss one
How It Works
HOW CREWCALL HQ HANDLES GC CALLS.
Lead Qualification
Asks qualifying questions — project type, rough budget, timeline, address, drawings status — and tags leads as qualified, unqualified, or needs-review. Your PMs only see the ones worth their time.
Sub & Supplier Routing
Upload your sub and supplier roster and CrewCall HQ routes by caller ID — framers to the site super, plumbing subs to the PM on that job, lumber yard to ops. No more "who should I talk to?" loops.
Active Project Lookup
Upload your active project list and when a homeowner calls with a change request or punch-list question, CrewCall HQ looks up their project, collects the details, and routes directly to the assigned PM — no message ping-pong.
Books In-Home Estimates
Collects scope, address, timeline, and drawings status, then drops an estimate appointment into your sales calendar. Google Calendar and Cal.com today; Buildertrend, JobTread, and CoConstruct on Enterprise.
Example Calls
REAL GC CALLS, HANDLED.
Caller: "Hi, I'm thinking about a major kitchen renovation. We're in Kitsilano, budget's around $180K, and we'd like to start in the fall. We have architectural drawings already."
CrewCall HQ: "That's a great fit for us — Kitsilano is right in our core service area and we do a lot of high-end kitchen renos in that range. I can book you an in-home consult with Sarah, our senior PM, this week. Thursday at 10 am or Friday at 2 pm?"
Caller: "It's Dave from Pacific Framing — we're running 30 minutes late to the 41st Avenue job, traffic on Knight."
CrewCall HQ: "Got it, Dave — I'm texting Rob, your site super at 41st Ave, right now so he knows. I'll log it on the project. Drive safe."
Caller: "Yeah I'm just trying to get a ballpark on what a bathroom remodel costs. I don't have a budget in mind, just curious."
CrewCall HQ: "Great question — our bathroom remodels typically start around $28,000 for a basic refresh and go up from there. I'll text you our bathroom project guide with scope examples. When you're ready to get serious, call us back and we'll set up an in-home consult."
GC FAQ
QUESTIONS FROM GC OWNERS.
Can CrewCall HQ screen out tire-kickers from real leads?
Yes. You define your qualifying criteria — project type, budget range, timeline, address, whether drawings exist — and CrewCall HQ asks them naturally as part of the conversation, tagging leads as qualified, unqualified, or needs-review. Your PMs only see the ones worth their time.
Can it route subcontractor and supplier calls to the right person?
Yes. Upload your sub and supplier roster and CrewCall HQ routes calls based on caller ID or on the caller confirming who they are — framers go to your site super, plumbing subs go to the PM on that job, lumber yard goes to ops. No more "who should I talk to?" loops.
Does it handle active-project calls from homeowners?
Yes. Upload your active project list with addresses and PM assignments. When a homeowner calls with a change request, punch-list question, or schedule concern, CrewCall HQ looks up their project, collects the details, and routes directly to the assigned PM — no message ping-pong.
Can it book in-home estimates?
Yes. CrewCall HQ collects project type, scope, address, budget expectations, timeline, and drawings status, then books a free in-home estimate into your sales calendar. Google Calendar and Cal.com on all plans; Buildertrend, JobTread, and CoConstruct on Enterprise.
Does it quote anything?
Only for things you tell it to quote. Fixed service calls, minimum job fees, and consultation rates can come from your docs. Full project quotes always route to an in-person estimate — blind quoting a $150K kitchen reno is the fastest way to lose a client, and CrewCall HQ knows not to.
How much does it cost for a typical GC shop?
Most GC shops run on our Pro plan at $199/month flat for unlimited inbound calls. Multi-location builders typically land on Enterprise starting at $499/month with Buildertrend, JobTread, or CoConstruct integrations. See full pricing.
STOP LIVING IN YOUR VOICEMAIL.
We'll set it up with your actual sub list, active projects, and qualifying criteria, and give you a test number to call. Free, no credit card.
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